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Connected In: Fundamental Marketing Mistakes
11-11-2017, 01:46 AM
Post: #1
Big Grin Connected In: Fundamental Marketing Mistakes
> I am using LinkedIn to keep up with my professional connections and help them with introductions. Since you're one of many people I recommend, I wanted to invite you to gain access to my network o-n LinkedIn.


> Basic membership is free, and it takes less when compared to a second to register and join my system.

I have received above 3-5 announcements such as this, phrased almost exactly the same way. The senders have served surprise...

Like me, have you ever received invitations like these?

> I am using LinkedIn to maintain with my professional connections and help them with introductions. Because you are one of the people I recommend, I wanted to invite you to gain access to my system o-n Linked-in.


> Basic account is free, and it will take less than a minute to register and join my network.

I have received well over 3-5 announcements similar to this, phrased almost precisely the same way. The senders have acted hurt and surprised that I didn't jump to make the most of this request.

Let us consider the issues in this invitation from the marketing standpoint. For alternative ways to look at this, we recommend you check out: Blogging For The Bank 23890.

* The vast majority of the invitations I received were from individuals whose names I didn't understand. For one more way of interpreting this, please consider checking out: like. Why would I wish to be part of their network? The invitation doesn't say how I'd benefit from their system and who they are, who they've access to.

* What is Linked-in, so how exactly does it work and what are the benefits of using it? No-one has yet explained this clearly in their request. You cannot expect that somebody receiving this request knows what you're asking them to participate or how it would be beneficial to them. It would be useful to have a paragraph or two explaining how it works and mentioning a specific effect anyone behind the request liked from membership. Visiting maybe provides cautions you might give to your girlfriend. It could be that people believe that since 'basic membership is free,' the typical person of the request will go ahead and join. But even if it can not charge money, joining would take time. You still need to 'sell' people o-n going for a free action, especially with respect to a task or organization that could be new to them.

* Nobody took the time to head off possible misunderstandings or objections for this membership. As a non-member of Linked In, I am concerned that joining would open me up to a large amount of email and calls in which I'd have no interest and that would waste my time. Again, you can not believe that some thing free is thus enticing; you need to imagine why some body may have questions or dismiss the idea and address these questions.

* Using a processed request that's almost exactly the same as everyone else's does not produce a good impression. You'd want to give your personal stamp to it, even if the written text supplied by Linked In were powerful, which it's not.

Apart from being irritated that they are apparently encouraging people to send announcements that make little sense, I have nothing against Linked In. Perhaps it is a helpful organization. My position is that its members need to use good sense and basic marketing maxims to encourage busy, skeptical people to give it an opportunity..
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